Analyst Relations for Startups on the GTMfund Podcast

Start about 13:10 and spend 20 minutes to learn:

• Industry Analyst 101: Forrester, Gartner, and why they matter to startups
• Tips for pulling together a great analyst briefing
• How AR can move the needle in earlier stage companies
• Whether AR is really pay-to-play
• How to decide when it’s time for your startup to build an AR strategy
• What metrics to track if you’re building AR with impact in mind
• …and how one prominent VC judged AR’s impact in Medallia’s IPO at half a billion dollars.

Find it here: https://www.gtmfund.com/media/gtm-47-elenas-pinch-me-moment-going-public-with-medallia