Gabriela Contreras specializes in helping hyper-growth startups build brand presence and fuel GTM. She joins Elena to share notes on all the elements of great company storytelling - for Analyst Relations and beyond.

From who to invite, to how to prepare, to structuring an impactful agenda for each side - Elena shares five essential tips for making the most of your Analyst Advisory Day

Elena answers a common startup question: How do I know when it’s time to engage with industry analysts?

Elena talks with Women in Analyst Relations about her Sales-Led approach to Analyst Relations

Nail your Analyst Relations 30/60/90 Plan and put your program on the right foot as you start a new AR role.

Elena talks with Analyst Relations 101 with Mustafa Kapadia of Masters of Product

Learn about Analyst Relations (AR) for startups in a GTMfund podcast. Elena covers Industry Analyst 101, analyst briefing tips, the impact of AR on early-stage companies, AR strategy building, and AR's role in Medallia’s IPO.

Use your Sales Engineer Superpowers to deliver compelling demos to Forrester, Gartner, and other analyst firms.

Is Analyst Relations really pay-to-play? (and more…)